Crystal has always sought to make skiing and snow sports more accessible, more fun and better value.
We were founded in 1981 as a ski and snowsports specialist taking UK customers to European ski resorts, complemented by a summer programme focused on European lake and mountain destinations.
Skiing had always been a pastime associated with the well off, but Crystal set itself apart by offering unbeatable value for money. Over the next 15 years the company grew rapidly and by the 1990s Crystal had become the largest ski operator in the UK, a position it still holds today.
Following various changes of ownership, Crystal was acquired by Thomson Holidays in 1997. After the merger of Thomson with First Choice Holidays in 2007, Crystal became one of the largest brands in the Specialist & Activity sector within TUI Group.