Athens, early 1920's.
Facing the Acropolis and standing a few steps from the ancient Agora, a new building showcasing 20th century industrial aesthetics was soon to be recognized as one of the city's modern-age landmarks. In the following two decades, a period of prosperity, creativity and rapid urban growth, the ATHINAIS factory became widely known for producing natural silk of the finest quality. Having suspended operations to become an air-raid shelter during World War II, ATHINAIS was back in business following the city's liberation, yet faced with a changed world. Postwar technological advancements didn't take long to revolutionize the industry. Unable to march with the times and compete with rayon, which gradually replaced natural silk, the old factory discontinued production in the mid '50s and was eventually reduced to a mere storage facility. Its spirit, however, remained alive...
Athens, early 21st century.
After a long standstill ATHINAIS is bursting with new life, converted into a modern "multi-purpose" venue fostering creative human interaction. The old silk factory has been gracefully revamped, transformed into a state-of-the-art, 6500 sq.m. conference complex hosting a wide range of business initiatives, cultural activities and quality entertainment. The inspired renovation project preserved the building's industrial character and accentuated its distinctive architectural features, merging traditional values with advanced technology and progressive design. Heralding the revitalization of a historic district rich in age-old memories, ATHINAIS is a contemporary landmark in the trend-setting part of Athens, offering a novel approach to creative endeavor and reflecting the changing face of Greece on the eve of the 2004 Athens Olympics.